The 2025 Sprout Social Index
Navigating Trends, Trust, and Creative Resilience in a Digital World

January 22, 2024
2:00 pm AEDT

The 2025 Sprout Social Index: Navigating Trends, Trust, and Creative Resilience in a Digital World

Discover the future of social media with insights from The 2025 Sprout Social Index. In this expert-led session, our panel unpacks groundbreaking research and shares strategies for thriving in a rapidly evolving digital world.

Key topics include staying culturally relevant by authentically engaging with trends, creating standout brand identities through originality and relatability, and leveraging social commerce to enhance the entire customer journey.

The discussion also explores how AI can combat creative burnout while preserving authenticity and how social teams can secure executive buy-in by showcasing their impact.

Join us to gain actionable insights that will help your brand succeed in the competitive digital landscape of 2025.

In partnership with

Speakers

Stephanie Wells
General Manager, APAC, Sprout Social

Stephanie Wells, General Manager at Sprout Social APAC, brings two decades of tech expertise spanning North America and the APAC region. Formerly at Salesforce, leading many sales teams, her passion lies in propelling businesses and helping them succeed. A dedicated advocate for DEI, Stephanie champions and mentors women in tech ensuring innovation knows no boundaries.

Jayss R.
Director of Marketing at Pizza Hut

As the Director of Marketing at Pizza Hut, Jayss combines creative vision with data-driven strategies to bring one of the world’s most iconic brands to life. With a passion for innovation and a deep understanding of consumer behavior, Jayss leads campaigns that not only drive sales but also build meaningful connections with customers.

From launching cutting-edge digital initiatives to crafting memorable brand experiences, Jayss is dedicated to keeping Pizza Hut at the forefront of the fast-paced food industry.

Stuart Thompson
Director of Marketing at JetPark Hotels

Stuart is the Director of Marketing at JetPark Hotels, where he leads the charge in crafting memorable guest experiences through innovative marketing strategies. With a deep passion for hospitality and a keen eye for trends, Stuart has positioned JetPark Hotels as a leader in delivering comfort, convenience, and exceptional service to travelers.

From driving digital transformation to curating campaigns that resonate with guests across the globe, Stuart focuses on building brand loyalty while adapting to the ever-changing landscape of the hospitality industry.

Amber Dermoudy
Head of Social, ANZ

Amber Dermoudy is a social media strategist with a passion for building and promoting communities of interest.

With more than 15 years of experience, Amber has worked on countless social strategies and campaigns for some of the world’s leading brands including Meta, Xero, Toyota Australia, Pizza Hut, Colgate-Palmolive, VOSS, Destination Queenstown, NBN, Expedia, ABC, TEDx and Spotify.

Currently, Amber is Head of Social Media & Digital Communities at CA ANZ.