Scaling What Works: Turning Content Complexity into Competitive Advantage

March 19, 2026
11:30 am - 12:40 pm GMT

In partnership with

Scaling What Works: Turning Content Complexity into Competitive Advantage

This event is for enterprise leaders who want clarity, not buzzwords. We’ll explore what it truly takes to build a content ecosystem that delivers real business value across brands, markets, and teams. Attendees will learn why foundational content infrastructure and governance are prerequisites for successful AI implementation.

Speakers

Luke Roberts
Global Director, Digital Strategies & Growth, Bynder

Luke is a digital transformation leader with nearly two decades of experience across local, regional, and global roles, most recently focusing on global content optimization and digital transformation. At Mazda, he unified fragmented operations, optimized content workflows, and helped shape the brand platform. Today at Bynder, he helps some of the world’s leading brands overcome content complexity and deliver exceptional experiences at scale by strategically deploying AI-powered DAM, aligning people, processes, and technology for measurable impact

Adam Knight
Chief Marketing Officer, Travelex

Adam is a transformation-focused CMO who specializes in fixing and scaling marketing functions for growing Private Equity-backed brands and modernising heritage businesses. Having transitioned from a foundational career leading strategy for global icons like Audi, Starbucks, and McLaren, he now drives commercial turnarounds from the client side. Most recently, Adam has led the global reinvention of Travelex, turning a legacy bricks-and-mortar operation into a digital-first fintech operator, launched their first global loyalty proposition - Travelex Plus - and shifted Marketing from a support function into a growth function.

Julia Selkovenko
VP, Marketing, Kyndryl

Julia is a marketing transformation leader with deep experience across consulting, technology, and global media agencies. At Kyndryl, they lead the Media, Entertainment & Sport vertical in the UK alongside the Marketing Transformation offering, partnering with organisations to modernise operations, adopt AI and automation, and build cyber-resilient, customer-centric businesses. With a track record of delivering award-winning strategies for global brands across automotive, telco, technology, and entertainment, Julia brings a practical, people-first approach to transformation. A certified executive coach and Business Strategy Mentor of the Year (2024), they are passionate about developing inclusive leadership, empowering teams, and supporting purpose-led innovation.

Anca Pintilie
Head of Global Marketing Transformation, Amazon

Anca Pintilie is a marketing transformation leader with two decades of experience across global organisations and scale-ups, most recently at Amazon. Her work focuses on operating models, governance, and product-led ways of working. She approaches AI and content through a systems lens: how teams scale output, move faster, and meet rising expectations without sacrificing trust or quality.

Kristin Hanley
VP, Global Marketing, Schneider Electric

Kristin Hanley is a transformation executive who specialises in modernising commercial, digital, and content operating

models at scale. As the former Vice President of Global

Marketing & Sales Excellence for Schneider Electric UK&I, she

led the full demand‑generation engine—spanning marketing, sales excellence, inside sales, and data—driving double‑digit growth and Europe‑leading digital engagement. Kristin is known for building high‑performing, cross‑functional teams and reshaping how large organisations deliver content and client experience. Her work includes modernising MarTech ecosystems, embedding automation and AI into workflows, and establishing governance frameworks that balance speed with quality, trust, and brand consistency.