Personalization
in Retail
Virtual Panel

May 29, 2024
11:30 am ET - 12:30 pm ET

In partnership with

Personalization in Retail: Leveraging Data for Competitive Advantage

Join this one-hour panel discussion on Personalization in Retail: Leveraging Data for Competitive Advantage. In the fiercely competitive retail landscape, personalization has emerged as a crucial strategy for capturing consumer attention and loyalty. Our panel of industry experts will delve into the intricacies of leveraging data to craft personalized eCommerce experiences that outpace competitors.

Explore innovative data-driven approaches to understanding consumer behavior, predicting preferences, and tailoring offerings. Discover how leading retailers harness artificial intelligence and machine learning to analyze vast datasets, enabling targeted marketing campaigns and dynamic pricing strategies. Don't miss the opportunity to uncover strategies for gaining a competitive edge through data-driven personalization.

Speakers

Harshitha Shetty
Director of Product, Wayfair

Harshitha is a product leader with 16 years of experience in all things product, defining product vision, design , strategy and implementation of product in Media , Fintech, IOT, Energy and Retail sectors.
She is currently Head of Product at Dentsu for Buying , Activation and Operations of Media.

Becky S.
Director, Product Marketing, Albertsons Companies

With 13 years of dynamic leadership, I specialize in driving GTM strategies, product marketing, and integrated campaigns, delivering immediate ROI. Holding an MBA in Global Marketing & Strategy paired with a BS in Economics, I excel in cross-functional marketing and change management for SMBs. My expertise includes forging strong alliances with suppliers, agencies, and product teams, alongside hands-on product development and launch experience. I've honed my skills through foundational work with industry giants like Walmart, PG&E, Ford, and numerous startups.

Vijay Jayaraman
Senior Director of Product, Walmart e-commerce

Vijay Jayaraman is the Senior Director of Product at Walmart E-Commerce, steering a vast and dispersed matrix team. Boasting over 15 years in e-Commerce, Cart and Checkout, Payments, and Customer Identity and Security, he spearheads initiatives to enhance site conversion rates, operational efficacy, and cultivate a devoted base of high-spending patrons. Renowned for his expertise, Vijay is a coveted speaker at Product School, sharing insights garnered from his extensive industry tenure. With an unwavering commitment to innovation and customer-centric strategies, he continues to redefine the landscape of online retail, ensuring Walmart remains at the forefront of digital commerce.

Julie Swanks
Digital Product Director, Formerly Target & Best Buy

Julie Swanke is a Product Leader and Digital Strategist known for her innovative and results-driven approach. Julie has consistently delivered transformative solutions, fueling growth through digital innovation and strategic product management. Notably, at Target, Julie led the development of a pioneering product team, specializing in high-impact digital marketing experiences and seamless off-platform shopping integration. Prior, she led a digitally focused product team in revolutionizing and automating item-level data and content improving digital customer discovery and product selection process. At Best Buy, led digital transformation initiatives, created localized digital experiences and established a robust Voice of the Customer research program. Julie career embodies her exceptional talent in leveraging user insights, data, and analytics to propel digital innovation, achieving tangible results while nurturing agile, customer-centric teams.