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Harnessing the 
Power of Patient 
Stories in 
Healthcare 
Marketing

August 28, 2024 
12:30pm ET

Harnessing the Power of Patient Stories in Healthcare Marketing

Join us for an enlightening webinar on "Harnessing the Power of Patient Stories in Healthcare Marketing." Discover how to leverage social insights and listening techniques to understand and showcase the positive impact your organization has on the community. This session will explore the strategic use of patient stories to enhance your healthcare marketing efforts, building trust and engagement with your audience. earn how to collect, interpret, and share compelling patient narratives that

highlight your organization’s contributions and successes. Gain valuable insights into utilizing these stories to create a powerful, authentic connection with your community, driving greater awareness and support for your healthcare services. Don’t miss this opportunity to transform your marketing approach and demonstrate the real-world benefits of your organization through the voices of those you serve.

In partnership with

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Speakers

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Kathleen Fetters
Social Media Intelligence, Boston Scientific

Kathleen Fetters has worked in the field of Social Media Intelligence for over 15 years, gaining experience developing and executing custom programs for global Fortune 500 companies such as Hewlett Packard and Boston Scientific. As a seasoned leader and collaborator, she is passionate about advancing the field of Social Media Intelligence for the purpose of informing and influencing key business decisions and brand protection strategies. Outside of the office, Kathleen enjoys cooking, wine, and long walks in the green (and very wet!) Pacific Northwest with her energetic rescue dog Marshall.

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Jill Florence
Head of Healthcare & Life Sciences, Sprout Social

Jill Florence is a distinguished leader in the healthcare and life sciences sector, with extensive expertise in guiding companies to optimize their social media strategies through technology. As the Head of Healthcare and Life Sciences, Jill leverages her deep understanding of the industry's unique challenges and opportunities to drive impactful digital engagement. Her innovative approach and commitment to excellence have positioned her as a trusted advisor, empowering organizations to enhance their online presence and achieve strategic goals. Jill’s dedication to advancing social media strategy through technology continues to make significant contributions to the growth and success of the healthcare and life sciences fields.

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Cliff Numark
Chief of Marketing at Vitalant

Cliff Numark is Chief of Marketing for Vitalant, overseeing marketing, communications and outreach to blood donors and stakeholders, to ensure hospitals have the blood products they need to help patients.  Prior to joining Vitalant, Cliff led blood operations and marketing in local, regional and national roles for more than 16 years at the American Red Cross.  In his career, he has launched innovative campaigns, such as the Missing Types campaign to drive new blood donors and the COVID Rescue team campaign to encourage COVID plasma donors, as well as improving operations through enhanced recruitment of platelet, O-negative and all blood donors through programs that emphasized digital outreach.  Cliff received a law degree from UC Berkeley, Master in Public Affairs from Princeton University, Master of Science from the University of Sussex in the United Kingdom, and Bachelor of Arts, magna cum laude, from Pomona College in Chemistry and Public Policy.

Our Attendees

Tickets

Get your place

Sign up today for free access to the virtual panel session taking place at 12:30 pm ET on August 28. 

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