Harnessing the Power of Patient Stories in Healthcare Marketing
Join us for an enlightening webinar on "Harnessing the Power of Patient Stories in Healthcare Marketing." Discover how to leverage social insights and listening techniques to understand and showcase the positive impact your organization has on the community. This session will explore the strategic use of patient stories to enhance your healthcare marketing efforts, building trust and engagement with your audience. earn how to collect, interpret, and share compelling patient narratives that
highlight your organization’s contributions and successes. Gain valuable insights into utilizing these stories to create a powerful, authentic connection with your community, driving greater awareness and support for your healthcare services. Don’t miss this opportunity to transform your marketing approach and demonstrate the real-world benefits of your organization through the voices of those you serve.
In partnership with
Speakers
Kathleen Fetters
Social Media Intelligence, Boston Scientific
Kathleen Fetters has worked in the field of Social Media Intelligence for over 15 years, gaining experience developing and executing custom programs for global Fortune 500 companies such as Hewlett Packard and Boston Scientific. As a seasoned leader and collaborator, she is passionate about advancing the field of Social Media Intelligence for the purpose of informing and influencing key business decisions and brand protection strategies. Outside of the office, Kathleen enjoys cooking, wine, and long walks in the green (and very wet!) Pacific Northwest with her energetic rescue dog Marshall.
Jill Florence
Head of Healthcare & Life Sciences, Sprout Social
Jill Florence is a distinguished leader in the healthcare and life sciences sector, with extensive expertise in guiding companies to optimize their social media strategies through technology. As the Head of Healthcare and Life Sciences, Jill leverages her deep understanding of the industry's unique challenges and opportunities to drive impactful digital engagement. Her innovative approach and commitment to excellence have positioned her as a trusted advisor, empowering organizations to enhance their online presence and achieve strategic goals. Jill’s dedication to advancing social media strategy through technology continues to make significant contributions to the growth and success of the healthcare and life sciences fields.
Our Attendees
Get your place
Sign up today for free access to the virtual panel session taking place at 12:30 pm ET on August 28.