top of page

Virtual Forum

June 12, 2024 
11:20 am BST

In partnership with

5000px-Amplitude_logo.svg (1).png

Marketing Experimentation
Virtual Forum

Step into the forefront of marketing innovation with our Marketing Experimentation Virtual Forum! Join industry experts in an immersive three-hour online experience designed to revolutionise your approach to experimentation.

You'll gain exclusive insights into cutting-edge experimentation techniques, emerging trends, and best practices driving success in today's rapidly evolving digital landscape. Engage in interactive sessions and live Q&A discussions,

Whether you're a seasoned professional or just starting your journey in marketing, this forum offers a unique platform to explore, learn, and collaborate with like-minded individuals passionate about pushing the boundaries of marketing experimentation. Don't miss your chance to be part of this transformative event shaping the future of marketing. Register now and embark on a journey towards unparalleled growth and innovation!



Mohamed Salah
Head of Enterprise Marketing, Microsoft

A leader in modern marketing with more than twenty years of diverse experience in product, trade, consumer, digital & enterprise marketing. An out-of-the-box thinker, with a proven track record of effective campaigns, creativity and team work in some of the world’s most recognized companies.

Currently, leading Enterprise & Industry marketing for Microsoft’s Middle East & Africa operations, spanning 79 countries, and thirty offices. Transitioned to this role after a successful stint leading the Digital & Social marketing team across MEA, before this managing windows commercial and consumer marketing at subsidiary and corporate levels. Joined Microsoft after great experiences in Motorola and Energizer.

Vale, Alsu_low res.jpg

Alsu Vale
Senior Marketing Director, JLL

Alsu Vale, Senior Marketing Director at JLL, has over 20 years experience in B2B marketing, directing digital marketing strategies that enhance performance and brand positioning for top-tier global legal and property services companies. 


Lynzi Ashworth
Marketing Director, Aon

Lynzi Ashworth, is a forward-thinking marketing leader whose passion lies at the intersection of creativity and technology. Lynzi's fascination with how creative concepts can shift perceptions and the role technology plays in connecting people and ideas has propelled her career to remarkable heights.
Currently serving as the Global Marketing Director at Aon, Lynzi steers a dynamic team within this professional services giant, boasting 60,000 employees worldwide. Under her leadership, the team excels in strategic planning, project management, and analytics and reporting, driving innovation and effectiveness across global marketing initiatives.
Lynzi's approach to marketing transcends traditional boundaries, blending analytical precision with creative intuition. This unique perspective allows her to craft strategies that are not only data-driven but also resonate on a human level, fostering deeper connections and lasting impressions.


Charlie Dunster
Director, Marketing Analytics, Former Coca-Cola & Mars

An innovative people centric Transformation Director with international strategic and operational experience of leading transformational projects which drive growth, cost reduction, operational effectiveness.
Recognized by stakeholders and customers as a service-oriented leader with a background spanning Marketing , Strategy and Supply Chain, who challenges conventional thinking to deliver change and innovation. Thought-provoking and inspiring leader of leaders, with a strong ethical mindset creating open and honest work environments that allow individuals to develop through collaboration and deliver business objectives.
Expertise in understanding and transforming ways of working via a balance of principled led, timely fact-based decisions plus appropriate pragmatism. Adept in delivering complex projects through a combination of agile and conventional management approaches.


Archana Dhankar
Senior Director, Global Growth Marketing, Sutherland

Archana Dhankar is a successful Marketing Leader and Senior Director of Global Demand Generation at Sutherland with over 19 years of experience. Her expertise has driven significant pipeline growth and revenue increases in various international markets. Archana has excelled in launching and scaling multiple brands, establishing herself as a trusted influencer for brand-led campaigns. Her extensive experience in global marketing leadership and data-driven approach has enhanced engagement and revenue growth for clients across diverse industries and geographies.

Phil Burch
Product Marketing Manager, Amplitude

Phil Burch is a Group Product Marketing Manager for Amplitude Experiment. Phil previously held roles across the customer lifecycle including account management, solutions consulting, and product onboarding before moving into product marketing roles at Sysomos, Hearsay Systems, and

Jen Headshot.jpg

Jennifer Smith
Business Optimization Director, Mastercard

As Business Process Optimization Director at Mastercard, Jennifer Smith, brings her wealth of experience and a track record of success in marketing technology and operations and CRM initiatives.  Previous to Mastercard, Jennifer held the position of Senior Director, Global Marketing Technology & Operations at Sage, leading a large team of experts in developing and executing the strategic vision for marketing technology, overseeing strategic planning, project management, and resource allocation to ensure best-in-class lead management processes and capabilities.  


Our Attendees

Fidelity Logo
Dentsu Logo
Salesforce Logo
Microsoft Logo
Vodafone Logo
Mastercard Logo


Wednesday, June 12 (BST)
Opening Remarks
Beyond A/B Testing: Exploring Next-Generation Experimentation Strategies for Optimal Marketing Performance.
Measuring the ROI of Marketing Experimentation: Metrics, Methodologies, and Challenges
From Theory to Action: Implementing Agile Experimentation Frameworks for Rapid Marketing Optimization
The Role of Experimentation in Driving Customer-Centric Marketing Strategies
Closing Remarks

Get your place

Sign up today for free access to the virtual forum taking place at 11:20 am BST on June 12. 

bottom of page