The Evolution of Content in the Digital-First Economy

October 10, 2024
11:30 am BST

In partnership with

The evolution of content in the digital-first economy

Join us for our virtual event, "The Evolution of Content in the Digital-First Economy: Delivering Exceptional Content Experiences with AI-Powered DAM." In this insightful session, we will explore how content has transformed in today’s fast-paced, digital-first world and how AI-powered Digital Asset Management (DAM) solutions are reshaping the way businesses create, manage, and deliver content.

Learn from industry experts about leveraging AI to streamline workflows, enhance personalization, and deliver outstanding content experiences that drive engagement and growth. Don't miss this opportunity to discover the future of content in the digital economy.

Speakers

Jason Adams
Head of News Content Strategy, T-Mobile

Jason Adams is the Head of News Content Strategy at T-Mobile, where he created the T-Mobile Stories vertical and oversees owned media channels including the T-Mobile Newsroom. His work there has received many accolades, including a prestigious Signal Award for the “Mobile Diaries” podcast he created and co-hosted. He has extensive experience driving high-profile media work in New York and Hollywood, and has served as a fire-jumping creative consultant in Silicon Valley. His writing has appeared in Entrepreneur, GQ, Esquire among numerous other outlets, and his speaking engagements includes the TEDx Talk “Embrace the Cliches,” which has garnered over 340K views to date.

Harib Rios Massu
Director, Content Experience at IBM

Harib is a strategic leader with a passion for driving innovation and growth across product-aligned teams. With a focus on accelerating the impact of digital sales channels, Harib takes a holistic, customer-centric approach to experience strategy. His multidisciplinary expertise spans content strategy, customer experience, marketing, data, UX, research, and information architecture (IA). Harib is dedicated to creating cohesive strategies that enhance digital experiences, maximize revenue, and drive business growth.

Kavya Krishi
Director of Marketing, Nike

As Director of Marketing at Nike, Kavya leads the development and execution of innovative marketing strategies that amplify the brand's presence globally. With a focus on driving consumer engagement and loyalty, Kavya harnesses the power of data-driven insights, creative storytelling, and cutting-edge digital campaigns to elevate Nike’s impact in the sports and lifestyle markets. Passionate about connecting with diverse audiences, Kavya plays a key role in shaping Nike's brand narrative, ensuring it resonates with consumers worldwide and fuels continued growth and brand leadership.

Shae Carroll
VP, Social Sales, Forbes

Shae Carroll is a social media marketer, seller, and data storyteller with 14+ years of experience in the industry.

As the Vice President, Social Sales at Forbes Media, he leads a sales team focused on social media partnerships for the world’s largest luxury, tech, finance, and automotive brands.

Prior to Forbes, Shae worked in digital strategy and data analytics at creative agency Saatchi & Saatchi and Mashwork (Now Canvs), where he led social strategy and conducted research for brands and clients, such as P&G, General Mills, Wal-Mart, MARS, and Chase Bank.

Justin Cutroni
Director of Content & Education, Google

Justin Cutroni is a seasoned leader with over 20 years of experience in the digital analytics, marketing, and advertising space. During his career, he has held multiple roles and advised some of the world's largest brands. As a former Director at Google, Justin led the team that developed content and education strategies for Google Analytics and the Google Marketing Platform. He is a published author, award-winning industry contributor, and dedicated mentor, with a strong passion for empowering others.