The Evolution of Content in the Digital-First Economy

October 10, 2024
11:30 am - 2:30 pm BST

In partnership with

The evolution of content in the digital-first economy

Join us for our virtual event, "The Evolution of Content in the Digital-First Economy: Delivering Exceptional Content Experiences with AI-Powered DAM." In this insightful session, we will explore how content has transformed in today’s fast-paced, digital-first world and how AI-powered Digital Asset Management (DAM) solutions are reshaping the way businesses create, manage, and deliver content.

Learn from industry experts about leveraging AI to streamline workflows, enhance personalization, and deliver outstanding content experiences that drive engagement and growth. Don't miss this opportunity to discover the future of content in the digital economy.

Speakers

Jason Adams
Head of News Content Strategy, T-Mobile

Jason Adams is the Head of News Content Strategy at T-Mobile, where he created the T-Mobile Stories vertical and oversees owned media channels including the T-Mobile Newsroom. His work there has received many accolades, including a prestigious Signal Award for the “Mobile Diaries” podcast he created and co-hosted. He has extensive experience driving high-profile media work in New York and Hollywood, and has served as a fire-jumping creative consultant in Silicon Valley. His writing has appeared in Entrepreneur, GQ, Esquire among numerous other outlets, and his speaking engagements includes the TEDx Talk “Embrace the Cliches,” which has garnered over 340K views to date.

Warren Daniels
Vice President, Growth Marketing, Bynder

Warren is an innovative, successful, sales-oriented marketing leader with a career history of developing strategies that support revenue growth. Over the course of his 25 year career, Warren has delivered multiple examples of breakthrough thinking in startup, scale up and corporate environments. He has a history of developing sales & marketing alignment for revenue growth and a track record of developing strategies and delivering results through effective implementation & change management.

Ana Nelson
Social Media Specialist, Airbnb

Ana Nelson, a professional with over 10 years of international experience in marketing and social media, currently serves as a Social Media Specialist at Airbnb, focusing on community management and engagement across Brazil, LATAM, and Global English markets. Beyond her role at Airbnb, Ana consults in marketing and sales for startups and is dedicated to providing career guidance to international students and newcomers in Canada. On LinkedIn, she shares practical insights on networking, entering the workforce, and mastering marketing essentials.

Monika Hak
CEO, DigiDazzles

I am a seasoned leader with an experience spanning over 17+ years in Digital content and media industry marked by strategic prowess and adept negotiation and business skills. I have recently founded and established my content company Digidazzles Pvt Ltd. (still a lot of work in progress) which will be focussed on delivering and creating cutting edge content. My career spans across multiple sectors in digital content starting from internet media, channel media, telecom, OTT with companies like Walt Disney, Vodafone Idea ltd and PCCW Media Ltd. I have expertise in driving high revenue impact deals with a very strong focus on profitability by keeping three content pillars in mind which I strongly believe in– Engagement, Sustainability and Monetization. I have worked on different geographies and formats throughout my career and developed cost effective yet engaging content strategies for various markets globally. Not only have I been instrumental in the securing content that is compelling and gives a competitive edge but also delivering revenue by strategic and long-term partnerships especially in VUCA markets. I am passionate about fostering customer centric and revenue enhancing partnership alliances creating an impact on the digital industry.

Justin Cutroni
Director of Content & Education, Google

Justin Cutroni is a seasoned leader with over 20 years of experience in the digital analytics, marketing, and advertising space. During his career, he has held multiple roles and advised some of the world's largest brands. As a former Director at Google, Justin led the team that developed content and education strategies for Google Analytics and the Google Marketing Platform. He is a published author, award-winning industry contributor, and dedicated mentor, with a strong passion for empowering others.