The 2025 Sprout Social Index™
Australia Edition
Navigating trends, trust, and creative resilience in a digital world

January 22, 2025
2:00 pm AEDT

In partnership with

The 2025 Sprout Social Index™, Australia Edition: Navigating trends, trust, and creative resilience in a digital world

91% of Australian social users agree: Social is how they keep up with trends and cultural moments.

Global consumer insights are great and all, but what’s even better for Aussie brands? Social media data and marketing trends collected right here at home: Oz!

Join Sprout Social and 500 Talks for an engaging panel session with industry leaders in your area. We’ll be covering:
- How Aussie consumers’ relationship to social is changing in 2025
- Social team operational insights, with a focus on AI’s impact
- A look at where social commerce and customer care are heading

- Top strategies for measuring success and securing buy-in

Get your top questions answered by our industry-leading speakers, gathering the actionable insights you need to help your brand succeed in Australia’s competitive digital landscape.

Speakers

Stephanie Wells
General Manager, APAC, Sprout Social

Stephanie Wells, General Manager at Sprout Social APAC, brings two decades of tech expertise spanning North America and the APAC region. Formerly at Salesforce, leading many sales teams, her passion lies in propelling businesses and helping them succeed. A dedicated advocate for DEI, Stephanie champions and mentors women in tech ensuring innovation knows no boundaries.

Shirley T.
Global Head of Social Media, Canva

Shirley is the Global Head of Social Media at Canva, overseeing all social media marketing, influencer partnerships and community engagement. She has over 18 years of industry experience in Digital & Social, working both agency side and in-house for some of the world’s most iconic brands including Coca-Cola, Nike, Airbnb, Microsoft, Dyson, Target and more.

Meredith Bunche
Director, Marketing, Amazon

Meredith is a seasoned marketing executive with a passion for crafting customer-centric strategies that drive business growth. As Director of Retail Marketing at Amazon, she leads innovative campaigns that connect shoppers with the products they love, blending creativity with data-driven insights.

With extensive experience across retail, eCommerce, and brand management, Meredith has built a reputation for delivering results in fast-paced, dynamic environments. Her expertise spans marketing strategy, digital innovation, and team leadership, making her a driving force in shaping the future of retail marketing.

Amber Dermoudy
Head of Social Media, ANZ

Amber Dermoudy is a social media strategist with a passion for building and promoting communities of interest.

With more than 15 years of experience, Amber has worked on countless social strategies and campaigns for some of the world’s leading brands including Meta, Xero, Toyota Australia, Pizza Hut, Colgate-Palmolive, VOSS, Destination Queenstown, NBN, Expedia, ABC, TEDx and Spotify.

Currently, Amber is Head of Social Media & Digital Communities at CA ANZ.