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Social Media for Impactful

March 21, 2024


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Ana Nelson
Social Media Specialist, Airbnb

Ana Nelson, a professional with over 10 years of international experience in marketing and social media, currently serves as a Social Media Specialist at Airbnb, focusing on community management and engagement across Brazil, LATAM, and Global English markets. Beyond her role at Airbnb, Ana consults in marketing and sales for startups and is dedicated to providing career guidance to international students and newcomers in Canada. On LinkedIn, she shares practical insights on networking, entering the workforce, and mastering marketing essentials.

Crystal Wilson
Global Social Media Strategy Lead, Schneider Electric

Crystal has 16+ years on both corporate & agency sides of marketing, and both B2C and B2B experience. She helped create the social profiles for Lowe's Home Improvement beyond their Facebook page back in 2012, built the small business and millennial social campaigns for Wells Fargo, and most recently created the LinkedIn newsletter for Schneider Electric (almost 1M subscribers in the first 3 months!).

She has a proven track record of successfully implementing digital and social campaigns, projects, and communication in all kinds of organizations.


Rachael Goulet

Director, Social Media, Sprout Social

Rachael has worked with Sprout Social as part of the social team for nearly eight years and currently serves as Director of Social Media. Having worked in social for a total of 13 years and being a user from the jump, the decision to join the Sprout Social team in 2016 was a very natural and meta move. From customer care, analytics, and social production to listening and business impact - Rachael has several responsibilities in her current role, where she and her team of 3 use the Sprout Social tool to make it all happen!

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Shae Carroll
VP, Social Sales, Forbes

Shae Carroll is a social media marketer, seller, and data storyteller with 14+ years of experience in the industry.


As the Vice President, Social Sales at Forbes Media, he leads a sales team focused on social media partnerships for the world’s largest luxury, tech, finance, and automotive brands.


Prior to Forbes, Shae worked in digital strategy and data analytics at creative agency Saatchi & Saatchi and Mashwork (Now Canvs), where he led social strategy and conducted research for brands and clients, such as P&G, General Mills, Wal-Mart, MARS, and Chase Bank.

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