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From Community Engagement
to Business Growth

​

Unlocking trust through strategic social media marketing

March 13, 2025 
11:30am ET

From Community Engagement to Business Growth 

Unlocking trust through strategic social media marketing

In today’s trust-driven economy, social media has become a cornerstone for building meaningful connections with members and customers. A recent survey by FIS found that 40% of Gen Z and 36% of Millennials are learning about finance from social media platforms, while less than 25% of this cohort considers education from a financial institution. As social media becomes the primary source of financial advice for younger generations, credit unions and community banks must invest in their digital presence to bridge the gap between education and financial trust.

From uncovering member insights using social listening to creating personalized, compliant campaigns that resonate across platforms, our expert panelists will share actionable strategies to help you maximize ROI. Discover how hyper-personalization, community engagement, edutainment, and AI can help you enhance your reputation, increase customer loyalty, and optimize lead generation while showing your communities you are the right partner for them.

In partnership with

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Speakers

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Steve Stano
Executive Director, Equity Marketing,
Morgan Stanley

Steve is a B2B marketing leader with nine years at Morgan Stanley, specializing in engaging decision-makers across multiple sectors. As Head of Global B2B Equity Marketing, he leads a team to drive corporate plan wins and expand client relationships. He has successfully launched brand strategies, data-driven campaigns, and digital marketing initiatives to fuel business growth and scalability.

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Gus Fernandez
VP, Marketing & Community Impact, U.S. Bank

Gus Fernandez is a visionary marketing and growth leader with 16+ years of experience, crafting compelling narratives for brands that drive meaningful impact. His career blends dynamic agency experience with Fortune 500 leadership roles at companies like AT&T, Coca-Cola, Home Depot, and U.S. Bank. He has honed expertise across the marketing spectrum, from digital strategy and content creation to data analysis, sponsorships, and integrated campaigns. At U.S. Bank, he spearheads fintech and payments initiatives, empowering small businesses and fueling revenue growth through demand generation and innovative SaaS solutions. He leads communications, leveraging digital media and public relations to reach diverse markets, with a strong focus on multicultural inclusion and representation.

Our Attendees

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Tickets

Get your place

Sign up today for free access to the virtual panel session taking place at 11:30 am ET on March 13. 

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